Agencies, designers, and developers all want to make truly beautiful websites for their clients but often leave out user experience design from the process.
Think of me as your UX architect or UX coach. I ensure everything we create aligns with the user needs from discovery, to prototyping, iteration, to design direction, development, and launch.
WHO MIGHT NEED THIS?
IDEAL FOR
FEATURES
Depending on the size of your project,
I will guide you through:
KEY BENEFITS
DISCOVERY PHASE
In this phase, we will conduct user research to understand who visits your site and why. Through evaluation of data such as Google Analytics and possible user testing, we can get clarity on your audience.
We will then establish user goals for your site.
PERSONA DEVELOPMENT
Who is your audience and what characteristics do they have? In this phase we will create personas that bring your customers to life. A persona is a visual representation of the people who will use your digital product.
We establish personas so that we can have a reference throughout the project of who we are designing for and who your target user is.
Personas may include:
INFORMATION ARCHITECTURE & WIREFRAMING
At this stage, we begin to formulate a plan for the information you're going to deliver to your users. We create an information architecture, sometimes called a site map.
Once the site map is established, we create a wireframe prototype. A wireframe is a clickable skeleton structure without the visual design that helps define the interface and hierarchy of the items on the site. Its structure creates a framework for the visual designer to begin creating the look and feel of the website.
See an example here.
Visual Design
Now that we have the site map and wireframes created, we design the look and feel of the website. This is where the designers establish fonts, colors and visuals, and begin to apply them to each page.
Collaborating and consulting with the graphic designers, the UX designer works closely throughout this step to ensure that the user and usability is always top of mind in creating visual design.
High-Fidelity Prototype
Based on the visual designs, we create a prototype that is a fully clickable replica of the proposed website. Creating this prototype allows us to visualize and interact with the site to ensure that what we designed makes sense to the user before we begin development.
This is a perfect opportunity to test the high-fidelity prototype with real users using real tasks to observe any areas that might need improvement.
User Testing
Sometimes using a wireframe, sometimes using a high-fidelity prototype, sometimes both, this step is to show the proposed site to real users to help reveal possible areas of improvement. The user testing participants are asked to perform real tasks and are able to interact with the site as if it were live.
Most often, the team developing the site is able to observe the test participants, establishing--in real time--how the designs affect the audience. It is a perfect opportunity to make adjustments to the designs, iterate as needed, and solve issues before moving into the development stage.
Develop
It's time! Time to begin making the site real. In this step, all of the work that's been completed is provided to the developer(s) to code into a real, live website. Depending on the size of the site, this step can take time to complete.
But, it's worth the wait because after this step, it's almost time to launch the site.
QA Testing
Quality assurance testing is typically one of the final steps in website development, in which the website is run through rigorous testing to identify issues or defects that might have arisen during the development process.
Not all user experience designers are experts in quality assuance testing (luckily, I am), but this step is critical to make certain the site we created is top notch and in working order before it launches live.
Launch
It's so exciting to see all the hard work come to life in this step! After checking every checklist again and again, and then checking it one last time to make sure all is ready to go, your website is live to the public.
In this step, UX often takes a back seat and offers support only where needed. Most often, the team of developers does all the heavy lifting of launching your website.
STANDARD PACKAGE
For mid-size website projects that need UX design included in the design & development process.
YOU GET
FOR WEBSITES THAT
EXAMPLES
See samples of comparable projects I've worked on that fit in this category.
DampRid and Goof Off Products
Westar Energy
MedWise Urgent Care
Does this package sound like it might suit your needs? Pricing starts at $5,000. Let's talk. Every project is unique and requires a conversation to ensure you're getting exactly what you need. Once we connect, I'll provide an estimate that is specific to your project to determine the exact pricing.
want to talk about your project?
contact me
PREMIUM PACKAGE
For large-size website projects that need ux design included in the design & development process.
YOU GET
FOR WEBSITES THAT
EXAMPLES
See samples of comparable projects I've worked on that fit in this category.
Tyson Nudges Dog Treats
Pet-Ag
Sound right for your project? Pricing starts at $12,000. Let's talk. Every project is unique and we want to make sure you're getting exactly what you need. Once we connect, I'll provide an estimate that is specific to your project to determine the exact pricing.
want to talk about your project?
contact me
CUSTOM PACKAGE
Need something more specific? Only need some of the items from the other packages?
let’s talk!
get a quotehave a small project and need some UX guidance?
785-691-9876
